Introduction
What Is Vibe Marketing?
Why We Built It
How It Works
Conclusion
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Introduction
If you’ve ever wished you could tell an AI agent, “Make our brand feel more confident and value forward this week, and put budget where that vibe converts,” you’re going to love vibe marketing. Learn how Scalable turns quick, natural-language prompts into live campaign updates, reallocating ad spend toward what’s working while keeping your brand aligned with what people are actually searching for.
What Is Vibe Marketing?
Vibe marketing applies the spirit of vibe coding to growth: instead of micromanaging tactics, you describe the outcome and feel you want in plain English, then let AI propose and iterate campaigns you review and steer. You focus on intent and brand perception; Scalable translates that into assets, audiences, and budget decisions across Meta, Google, LinkedIn, and more, then keeps refining as the market shifts.
Part of: Scalable’s AI growth platform
Designed for: performance marketers, growth teams, and agencies
Key benefit: translate brand intent into adaptive creative, targeting, and ad spend optimization, in minutes, not months
Why We Built It
Teams often know the vibe they want (tone, mood, positioning), but turning that into channel-ready experiments and budget changes is slow and manual. We built vibe marketing so you can state the feel you’re aiming for, then let AI generate experiments and reallocate spend, while you keep control through guardrails and approvals.
“We noticed that moving from ‘this is our vibe’ to ‘this is where our money goes today’ was painfully slow. So we created vibe marketing in Scalable to remove that friction, merging creative intuition with hard-nosed optimization.” - Shaan Bassi, CEO
How It Works
1) Vibe Brief (you describe the feel)
Write a short brief, for example “confident, pragmatic, more value forward; don’t sound luxury or aloof,” and add examples you like and dislike.
What Scalable does: converts your words into structured intent: tones, hooks, visual cues, and positioning constraints.
2) Signal Ingestion (Scalable reads the room)
Scalable ingests performance signals (CPC, CVR, CPA), audience reactions, creative fatigue, seasonality, and intent trends from search to understand where your vibe currently resonates, and where it doesn’t.
3) Vibe Compiler (ideas → experiments)
Like a compiler for code, Scalable translates your brief into channel-specific experiments:
Creative variants (copy, imagery, hooks) aligned to your brief
Audience mixes and placements that historically respond to this feel
Landing page suggestions that preserve the vibe through to conversion
You approve what ships.
4) Adaptive Budget Orchestration (money follows the vibe)
Budgets reallocate continuously toward combinations (vibe × audience × creative) that drive outcomes, within your ROAS and CPA guardrails, so money moves where the vibe performs.
5) Continuous Learning & Safety Rails
Every impression, click, and conversion updates the vibe model. Brand rules, compliance, and exclusions act as safety rails, so rapid iteration stays on-brand and effective.
6) (Optional) Data & Tooling Integrations
Plug in CRM or LTV data, offline conversions, or analytics to optimize for profit, not just cheap clicks. Connect Meta, Google, LinkedIn, and your reporting stack for end-to-end visibility.
Use Cases
Fast pivots to market shifts: Competitor drops prices or a new trend spikes? Update the brief (“more value forward, pragmatic”) and Scalable tests adjacent angles and rebalances spend the same day.
Creative fatigue fix: When a winner cools, the system proposes near neighbor vibes (for example “aspirational → practical premium”) and explores them efficiently.
Search-intent alignment: If users are hunting “budget-friendly [category],” the brief nudges tone and messaging to match intent, then shifts budget toward higher-intent queries and audiences.
Pro Tips
Start broad, then sharpen. Give 3–5 adjectives and one “don’t sound like” competitor to speed up learning.
Set hard guardrails. Declare CPA and ROAS caps and platform priorities; Scalable respects these first.
Quarterly vibe refresh. Markets move. A tiny prompt tweak (“more challenger energy”) can unlock new pockets of profitable demand.
Bring your own truth. Connect your data so the optimizer pursues profitable vibes, not just volume.
FAQs
Do I need to activate vibe marketing separately in Scalable?
No. It’s built into the onboarding process.Is it available in all plans?
Available on standard and above; lower tier plans can trial the Vibe Brief with limited orchestration.Will it work with Meta, Google, LinkedIn, and my analytics stack?
Yes. Scalable integrates with Meta currently and all major ad platforms very soon, as well as common analytics or CRM tools. Add offline conversions for stronger optimization.Is this just “AI writing some ads”?
No. Vibe marketing is an end-to-end process from ideation to creation to loading to analyzing, so spend follows effective vibes, not just pretty copy.
Try It Out
Want to start scaling reliably asap? Give us the vibe and let Scalable turn it into experiments, and smarter spend.
2 Eastbourne Terrace, London, W2 6LG
shaan@kouo.io
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