Introduction
Automating Ad Experiments
Core Concepts
How It Works
Conclusion
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Introduction
Digital advertising moves fast and so do the costs of doing it wrong: creative fatigue, wasted budget, and slow, manual testing that buries good ideas before they prove themselves. What if you could hand the grunt work to AI, keep strategy in-house, and get reliable, repeatable wins faster?
At Scalable, we call this vibe marketing: a human-first, experiment-driven approach powered by intelligent AI agents. These agents run the heavy lifting by automating the ideation, testing, and optimization phases so that campaigns evolve continuously and predictably. This results in 10× faster insight cycles, higher CTR and ROAS, and a lot less busy work. Whether you’re an ecommerce brand testing product angles or a B2B team refining lead-gen funnels, this system helps lean teams scale smarter, not harder.
Core Concept: AI Agents as Your Virtual Experimentation Squad
Think of our AI agents as a dedicated test-and-learn team that never sleeps. Unlike piecemeal tools that only create or only optimize, our agents work together throughout the entire process. They generate variants, run multivariate tests, measure KPIs in real time, and update campaigns on the fly. From this, every experiment teaches the next, creating a compounding effect.
Meet the team:
Bran is your Strategist: develops campaign themes, refines messaging, and scans the market to identify emerging trends
Desi is your Designer: creates attractive, visually compelling themes for your campaigns
Addie is your Buyer: plans and launches campaigns
Anna is your Analyst: analyzes campaign performance metrics to find what works
Olly is your Engagement Manager: orchestrates the entire operation and reports back to you
How It Works
Step 1: Input Your Brand Guide and Campaign Goals
Share your brand tone, ICPs, target KPIs, platforms, and any guardrails with Olly.
Define the elements: hooks (emotional openers, product angles), visuals, and CTAs
Set limits: budget caps, ROAS thresholds (e.g., >3x), audience segments
Pro tip: Begin with about 10% of your budget for testing to keep risk low
Bran refines your messaging and generates the initial creative slate, prioritizing options with the highest engagement signals.
Step 2: Generate and Launch Variants
Desi produces 20–100 creative variants and spins up A/B tests across channels. Addie splits traffic and launches the experiments.
Real-time monitoring: see engagement and conversion signals within hours
Auto-adjust: pause variants that underperform (say, CTR < 1%) and boost winners
Integration: pulls data from Google Analytics, Meta Insights, and other sources for a single source of truth
Step 3: Refine Audiences and Bids Dynamically
Addie tweaks bids and reallocates budget toward high-intent segments.
Audience iteration: compare lookalikes, interest segments, and custom audiences; scale what converts
Budget smarts: automatically increase spend on top performing combos (e.g., +25% for ROAS leaders) and protect the rest
Learning loop: each run trains the system, improves prediction speed, and refines ad creatives optimization
Step 4: Analyze and Scale
Anna surfaces clear winners and recommendations so you can scale confidently.
Output: straightforward dashboards: “This hook lifted conversions 35%.”
Scalability: run 50+ tests weekly without growing headcount
Efficiency: eliminate manual reporting and free your team for strategy and creative direction
FAQs
Will the Agents make my marketing less personal?
The opposite. Scalable frees you to spend more time learning your audience, telling stories, and building relationships
Can Scalable’s agents work across all ad platforms?
Yes. Scalable’s agent team coordinates across paid social, search, and programmatic channelsDoes Scalable replace my advertising agency?
Yes. Scalable’s agent team plans campaigns, runs tests, shifts budgets, and reports results automatically. They think like strategists, act like analysts, and execute like a full media team that never sleeps.
Try It Out
Want to start scaling reliably asap? Give us the vibe and let Scalable turn it into experiments, and smarter spend.
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shaan@kouo.io
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